A useful stick pack brief includes the product type and use, formula stage, total sticks, fill grams, SKU split, component supply, retail format and the services you need. Mark unknowns clearly so the next conversation resolves them.

1. Describe the product and formula stage.
Tell us what the product is and how customers use it. Then say whether you have a finished blend, a recipe with exact amounts, a sample target or a concept that needs development.
If you have ingredient specifications, they help distinguish an exact material from a broad ingredient name. You can start with a high-level description and arrange the appropriate confidentiality steps before sharing sensitive formula details.
2. State total sticks, fill weight and flavors.
A clean example is: “15,000 total sticks, 8 g each, split 7,500 lemon and 7,500 berry.” That defines the order and its two SKUs without suggesting that every flavor receives the full order quantity.
If serving size is still unknown, say so. The grams of an active ingredient may not equal the finished fill after flavor and other ingredients are included.
3. Name who supplies each component.
List ingredients or finished blend, printed stick film and retail packaging separately. Say what is already purchased, what is specified but not purchased and what you want help sourcing.
Avoid buying film before its suitability has been reviewed. Sourced ingredients require a formula and purchasing review before there is a reliable price.
- Ingredients / blend: you supply the complete production ingredients and flavor system below 25,000 total sticks; request sourcing by separate quote at 25,000+.
- Stick film: customer-supplied or StickPax packaging support.
- Retail packaging: format, quantity and sticks per pack.
- Development / analysis: needed, completed or still to be decided.
4. Explain the timing constraint.
A launch goal is useful information. So is the reason behind it: an event, retailer discussion, product test or reorder. We can then identify what readiness would have to look like.
Treat a target date as a planning input until development, materials and scheduling are confirmed. A website estimate does not reserve a production slot.
5. Send the scope, not just the total.
The quote calculator produces a PDF with selected services and exclusions. Include it when emailing us, and add anything the calculator cannot express—such as unequal SKU splits or a special retail format.
Do not worry if a detail is missing. Write “not decided” and tell us the decision you need help making. That is more actionable than a guessed specification.
Your quick readiness check.
Use this to spot the gaps before your next conversation. Your selections stay on this page.
0 of 4 checked. Unknowns are fine. Bring them to the conversation.